The campaign with model Silvester Ruck is photographed and directed by Steven Klein. (source)
Shanghai Tang celebrates its 20th anniversary as the global curator of Modern Chinese chic with a series of collaborations with visionary creative talents.
Inspired by the beauty of nature, Shanghai Tang released a captivating pop-art short film entitled “A Garden of Vibrant Dreams” that will take you on a mesmerizing journey through a series of six artworks by the talented Shanghai-born artist Jacky Tsai. His recent works include an exquisite large blue and white porcelain egg for Faberge Big Egg Hunt in New York City, which was auctioned in Sotheby’s New York in April 2014.
The mystic spiral made of round artworks imitate a hypnotic fall where one enters a world within a world (mise-en-abime). The original cinematic music by Charlie Nguyen Kim combines sounds of the East with a modern twist.
The six original artworks (Lotus Porcelain, Flying Tiger, Ginger Flower, Carved Dragon, Petrol Rainbow and Mix Landscape) were inspired by the beauty of nature and filled with colourful energy which reflect the optimism of modern China.
Floral Play captures attention with the opening gates of leaves, followed by acrobats and ballerinas dancing on tree branches, among a kaleidoscope of butterflies, forming a surreal universe embracing the vitality of life. The sudden splash of ink introduces the world of peaceful Lotus Porcelain inspired by Chinese porcelain. Carved Dragon grown from Chinese motifs of wiggly tree branches and birds on a glowing red sunset.
The vibrant vegetal universe of Ginger Flower takes you through a tunnel of birds, dragonflies, and koi fish to come together in a picturesque portrait. Petrol Rainbow set in the landscape of an iceberg with dolphins and gold fish and colorful valley. Last but not least, Chinese acrobats and Western performers work together jumping and swinging up in the sky to celebrate the prosperous Chinese New Year on a festive background of Chinese lanterns and dancing lions for Flying Tiger.
The Jacky Tsai x Shanghai Tang collaboration inspired a limited edition capsule collection of apparel and accessories for women and men. These include the traditional qipao dresses, box clutches, cashmere shawls, porcelain dining set, home products, iPad and iPhone cases and even skateboards.