Category Archives: Perfurmer

David Beckham Classic Fragrance 2013 Ad Campaign


The new fragrance by David Beckham was created in collaboration with perfumer Aurélien Guichard. (source)


Elizabeth Arden Untold Fragrance 2013 Ad Campaign


Print ads for the new fragrance from Elizabeth Arden begin running in the US in September magazines, while US TV commercials will break in mid September. Pete Konczal served as director of photography, while Ludwig Ciupka directed the campaign. The model is Olga Kaboulova.

Clement Gavarry created this floral fruity fragrance with pink pepper, bergamot, pear and cassis as top notes; middle notes are egyptian jasmine and gardenia; base notes are patchouli, amber and musk. (source)


Estée Lauder Modern Muse Fragrance 2013 Ad Campaign


24 year old American model and young mom Arizona Muse landed the honor to fronting the latest fragrance campaign from Estée Lauder, aptly name Modern Muse. This is the first new fragrance from the brand since 2003. The campaign was photographed by Craig McDean.

Modern Muse symbolizes what it means to be an independent and self-confident woman today; sure of herself and her style. It is a confidence that inspires.

Quoted from Fragrantica: “Perfumer Harry Fremont tried to express the duality of the composition by creating a two accord composition of sparkling jasmine (which symbolizes femininity) and sleek woods (representing strength). The first accord, accord of jasmine, blends exotic notes of mandarin, tuberose, fresh lily, honeysuckle, dewy petals, Sambac jasmine and Chinese Sambac jasmine absolute. The sleek woods accord combines two types of patchouli, Madagascar vanilla, amber wood and soft musk.”

Image via TFS.


Roberto Cavalli Acqua Fragrance 2013 Ad Campaign


Roberto Cavalli is launching the turquoise successor to fragrance Roberto Cavalli Eau de Parfum from 2012, which arrives in a flacon of the same form as this year’s edition and it is characterized by the turquoise blue color of its glass and outer carton. The new edition is inspired by exciting nights in the Mediterranean and was created by the perfumer who also signed the above mentioned Roberto Cavalli Eau de ParfumLouise Turner

Image via TFS, quote via Fragrantica.


Jour d’Hermès Fragrance 2013 Ad Campaign


UPDATED APRIL 02nd 2013: The model is Edita Vilkeviciute.

Jour d’Hermès is a new women’s fragrance by Hermès (created by Jean-Claude Ellena) and was launched in February 2013, which is luminous, sensual and floral.

Images via TFS.



Givenchy Dahlia Noir L’Eau Fragrance 2013 Ad Campaign


After Dahlia Noir fragrance from 2011 and Dahlia Noir Eau de Toilette edition from 2012, Givenchy presents a refreshing version Dahlia Noir L’Eau in Spring 2013. This perfume line, according to the idea of creative director Riccardo Tisci, embodies a mysterious and unusual woman as well as an imaginary flower that combines dark danger and tenderness, purity and sensuality.

Dahlia Noir L’Eau is more vivid, livelier and a fresher scent than the original, but it is still elegant and sensual. With this composition Francois Demachy wants to show the delicate side of the dangerous black dahlia flower. The top sparkles with cool crystal citruses and neroli, which lead to the floral heart of rose petals. The base is made of patchouli, cedar and musk, giving a chypre character to the perfume.

Images and quote via Fragrantica.


Dior Hypnotic Poison Eau Secrete Fragrance 2013 Ad Campaign



Perhaps the most famous fragrance line from Dior, Poison Collection, has been expended by another edition of its Hypnotic branch. The original Hypnotic Poison was introduced in 1998; Hypnotic Poison Eau Sensuelle version saw the light of day in 2010 and now we have Hypnotic Poison Eau Secrete coming out in January 2013.

Hypnotic Poison Eau Secrete, like every scent of this collection, smells of fatal attraction, extreme sensuality and seduction. The new version refrains from vulgarity and advocates a more subtle approach though.

Elegant, oriental as well as fresh, it begins with citrus burst of Sicilian mandarin, orange and Calabria bergamot. Its heart is dominated by intense accord of Sambac jasmine mixed with Tunisian neroli. The base features distinctive vanilla aroma, which is the signature of Hypnotic Poison collection. Francois Demachy signs the composition.

The face of the campaign shot by Steven Meisel is French actress Mélanie Laurent. The fragrance is available as 50 and 100 ml Eau de Toilette.

Images and quote via Fragrantica.


Jean Paul Gaultier Le Beau Male Fragrance 2013 Ad Campaign


UPDATED DECEMBER 24th 2012: The campaign was photographed by Jean-Baptiste Mondino.

Jean Paul Gaultier is launching a new fragrance for men, LE BEAU MALE, which arrives on the market in March 2013. With its memorable composition and combination of ingredients, this fragrance offers a unique game of hot and ice-cold notes. The new fragrance Le Beau Male is created to accentuate the erotic potential of each man and to stimulate all senses. ”This is the scent of freshness which makes men hot,” announces Jean Paul Gaultier.

It is possible to make a parallel with the cult Le Male edition, since perfumer Francis Kurkdjian wanted to remind us of the formula and to create a new fragrance while accentuating accords which were not attended closely. The new creation carries the scent of freshness, and is very seductive and powerful, while reminding us of hot fingers sliding over cold, moist glass. The composition highlights a fine cocktail of fresh and moist mint and absinthe making the composition lighter and cooler. Lavender adds a calming effect playing with orange blossom combined with sage. The base incorporates a sensual trail of musk closing the composition.

The flacon is shaped like all previous editions of the Le Male collection. The “man” torso is colored in ice blue with light blue, metallic stripes over his chest. The ice cold white color accentuates the juiciness and freshness, while the blue metallic stripes restrain the strength and energy. The metal outer packaging remains unchanged. LE BEAU MALE is available as 75 ml and 125 ml EDT. Besides the EDT, a 75 gram deodorant stick will also be available. The advertising face is Kaylan Falgoust who is posing naked on ice in the pin-up style of the 50s.

Images and quote via Fragrantica.


Valentino Valentina Acqua Florale Fragrance 2013 Ad Campaign


Danish top catwalker Freja Beha Erichsen is featured for another campaign from Valentino Valentina (first launched in 2011) fragrance latest version, Acqua Florale that was developed by perfurmer Olivier Cresp.

Initially, there are notes of bergamot and orange blossom that mingle with the heart of neroli, mimosa, tuberose and jasmine. The base is oriental, made of amber and patchouli. The distinctive round bottle is adorned with a white flower surrounded by leaves this time.

Image via TFS.


Versace Eros Fragrance 2012 Ad Campaign



Mert Alas & Marcus Piggott photographed the chiseled Brian Shimansky for the brand’s latest men’s fragrance, Eros. The Greek mythology-inspired fragrance is the first fragrance launched for men in five years.

Eros was created by perfurmer Aurelien Guichard of Givaudan and announced as fresh, woody and slightly oriental which includes mint oil combined with green apple and Italian lemon, tonka mixed with Venezuelan ambroxan and geranium flowers.

Images via TFS.


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