Emanuel Ungaro L’Amour Fou Fragrance 2012 Ad Campaign

French IT model, Aymeline Valade is featured for the latest campaign image of Emanuel Ungaro’s L’Amour Fou fragrance snapped by Sølve Sundsbø.

Below are the excerpts from Fragrantica:

The new perfume L’Amour Fou represents the avant-garde vision of the edgy and extra-ordinary universe of Emanuel Ungaro. It is the celebration of crazy love that goes beyond a women’s heart… Because there is nothing crazier than love…L’Amour Fou includes auras of love and seduction, and it radiates the elegance and edge of a Parisian woman.

The floriental – woody composition is developed by Veronique Nyberg. The fragrance opens with fruity and juicy notes of pear, blackberry and pink pepper. The heart includes violet, rose and nectarine, while the base is created of cashmere, vanilla and amber.

The bottle design is somewhat retro – an elegant and mysterious gradient grey crystal bottle that resembles a love potion… The striking L’Amour Fou logo gleams in black while the Emanuel Ungaro logo shines in purply pink. The sophisticated carton in modern matte black has a velvet touch and is enriched by pink frames which embrace the eye-catching L’Amour Fou logo.

The fragrance is available as 30, 50 and 100 ml EDP, 200 ml body lotion and 200 ml bath and shower gel.

Images via TFS.

Truth or Dare by Madonna Fragrance 2012 Ad Campaign

The long-awaited perfume which will bear the signature of Madonna, perhaps the greatest pop star ever, launches in 2012. The company Coty has signed an agreement with MG Icon to launch this fragrance named Truth or Dare. The fragrance is for women from 25 to 45, with the group of 35-45 as the primary aim.

“I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me, but that other people could relate to as well. Something classical and timeless and yet modern. My oldest memory of my mother is her perfume. I carry it with me everywhere. She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring — hence the name Truth or Dare”, said Madonna to WWD.

Madonna was reportedly deeply involved in the process of making her perfume. She has worked with Stephen Nilsen, Givaudan perfumer, to create the composition of white flowers on an intensive gourmand background. The scent is both a light and dark, opening with notes of gardenia, creamy tuberose and neroli. The heart consists of jasmine, benzoin and white lily, based on vanilla absolute, caramelized amber and sensual musk.

The fragrance comes in two formats – as 50 and 75 ml Eau de Parfum, along with body lotion and shower gel. The campaign was photographed by Mert Alas & Marcus Piggott and art directed by Fabien Baron.

Quote via Fragrantica, image via Models.com

Video Ad Campaign: The Velvet Collection Fragrances: the Essence of Dolce & Gabbana

Stella McCartney L.I.L.Y Fragrance 2012 Ad Campaign

34 year old Polish top model, Malgosia Bela was photographed by David Sims for Stella McCartney‘s new fragrance titled L.I.L.Y, that was inspired by Stella‘s memories of childhood and the estate in the countryside where she grew up.

Stella McCartney explains to WWD magazine the name of the fragrance: “It comes from my dad’s nickname for my mum: “Linda I love you”. The name is also from the lily of the valley ingredient — I love it as a flower, and so did my mum — it’s delicate, feminine, innocent. It was part of my bridal bouquet. But I also wanted to explore its darker, more masculine side. It’s a woodland flower and I wanted to capture the roots and the earthy side of it.”

The composition is developed by Jacques Cavallier of unusual notes of truffle on top, made from natural extracts, lily of the valley in the heart and of oak moss at the base, which represents the sexy and sinister contrast to the flower in the heart. All the notes were chosen by Stella herself, who wanted a clean and uncomplicated fragrance.

The bottle design is done in Art Deco style and it is a mixture of light and darkness, feminine and masculine. Crystal part of the bottle reminds of the old English vases, while the metal frame represents a modern and masculine edge.

Details and image via Fragrantica.

L’Eau de Chloé 2012 Ad Campaign

L’Eau de Chloé is a new spring variation, refreshing and brilliant of the original Chloé fragrance. The fragrance is announced as a very refreshing and citrusy chypre-floral. The composition, created by Michel Almairac, features sparkling citrus accords, accords of rose petals and natural rose water and a warm and elegant veil provided by patchouli. The fragrance comes in a distinctive bottle shape for the entire Chloe collection, decorated with bright green bow tie and light green liquid (via Fragrantica).

The campaign star is Camille Rowe-Pourcheresse who is also the face of Chloé fragrance. She was photographed by Camilla Akrans for the campaign and directed by Mario Sorrenti for the video ad.

Image via Models.com

Viktor & Rolf Spicebomb Fragrance 2011 Ad Campaign

The second men’s fragrance from Viktor & Rolf (the first one was Antidote in 2006), Spicebomb comes out in January 2012 as an explosive and extroverted oriental-woody and spicy composition. Perfumer Olivier Polge blended spices with sensual undertones, creating two diametrically opposed fragrant accords: 1. the addictive and fiery one and 2. the explosive and icy one. The fiery accord contains notes of chili, saffron, leather, tobacco and vetiver. The explosive one includes bergamot, grapefruit, elemi and pink pepper.

The campaign image featured top model Sean O’Pry with his signature gaze snapped by Inez van Lamsweerde & Vinoodh Matadin.

The hand grenade-like bottle was designed by Fabien Baron.

Image via VGL.

Coco Mademoiselle Video Campaign

DIOR J’ADORE Video Campaign

filmed exclusively in the ‘Galerie des Glaces’ at the ‘Château de Versailles’. Directed by Jean-Jacques Annaud Starring Charlize Theron, Music by Heavy Cross - Gossip.

Madly Kenzo! Fragrance 2011 Ad Campaign

Aurelien Guichard created Madly Kenzo!, a oriental floral fragrance for women with african orange flower and pink pepper as top notes; incense, heliotrope and rose as middle notes; and musk, virginia cedar and vanille as base notes.

Image via TFS.

Cartier Baiser Volé Fragrance 2011 Ad Campaign

Baiser Volé (the name means “Stolen Kiss“) is a new woman fragrance from Cartier created by perfurmer Mathilde Laurent. The campaign is featured 19 year old Germany runway stunner and the current face of Filippa K, Toni Garrn.

Images via TFS.