Featured Article: Hervé Léger by Max Azria Barbie


Hervé Léger by Max Azria and Barbie are partnering for an exclusive collaboration: Hervé Léger by Max Azria Barbie.

The Barbie will be hitting stores mid October 2013 and will be sold exclusively at Hervé Léger by Max Azria retail stores, select Neiman Marcus retail stores, and on BarbieCollector.com for $150. Life size dresses will be available at Neiman Marcus and Hervé Léger by Max Azria retail stores.

Barbie’s miniature dresses will be constructed out of authentic Hervé Léger by Max Azria bandages and yarns and will be manufactured at the same factory that produces the full designer collection. Her dresses and accessories will also be available in life-size.

The Hervé Léger by Max Azria Barbie doll dons a scarlet bandage dress, accented with a black corset harness belt, black gladiator boots and a signature black and gold clutch. The second runway-inspired outfit for Hervé Léger by Max Azria Barbie doll is a black and white jacquard dress, open-toe booties and a black studded clutch.

“Working with Barbie Collector on this exclusive collaboration has been an incredible experience. The Hervé Léger Barbie doll is a milestone project that I am excited to share with collectors of both brands. Deciding how to dress Barbie was such a hard decision because we knew it had to be classic and timeless. We went with an iconic bandage dress in a scarlet red. We also wanted her to have an aspirational look, so we included a look from our Runway collection. Barbie’s dresses are replicas of the original dresses and along with the doll you can get both dresses in real life sizes sold exclusively at Neiman Marcus and Hervé Léger by Max Azria boutiques. As you can imagine, the biggest challenge was the scaling down of the knit. The accessories also dress-up the classic dress. We wanted the accessories to make a statement so we chose our harnesses from the Fall 2012 collection.” Lubov Azria, Chief Creative Officer of BCBGMAXAZRIAGROUP explained. Images courtesy of BCBGMAXAZRIAGROUP.

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