Versace Fall Winter 2013 Ad Campaign







Kate Moss’ idea of punk is to bare all. In Versace’s fall advertising campaign, promoting its so-called “Vunk” collection, which referenced the house’s punk signatures, Moss appears nude except for three strategically placed Vanitas quilted leather handbags.

The campaign is “stripped back to the raw power of the clothes and models. There’s no set, no distraction, just the provocation, glamour and attitude of our fashion,” said Donatella Versace. Saskia de Brauw, slightly more covered up, was also shot by Mert Alas and Marcus Piggott in London in early March for the women’s collection, while Travis Smith, Dominik Bauer and Matt Trethe, who is new to Versace, are the faces of the men’s collection.

The photographers, Moss and creative director Giovanni Bianco are all returning from the spring campaign.

Click the links to view past campaign images of Versace: Spring Summer 2013, Fall Winter 2012, Spring Summer 2012, Fall Winter 2011, Spring Summer 2011 (here for Menswear), Fall Winter 2010, Spring Summer 2010 and Fall Winter 2009.

Images via TFS, quote via WWD.






















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