Estée Lauder Modern Muse Fragrance 2013 Ad Campaign


24 year old American model and young mom Arizona Muse landed the honor to fronting the latest fragrance campaign from Estée Lauder, aptly name Modern Muse. This is the first new fragrance from the brand since 2003. The campaign was photographed by Craig McDean.

Modern Muse symbolizes what it means to be an independent and self-confident woman today; sure of herself and her style. It is a confidence that inspires.

Quoted from Fragrantica: “Perfumer Harry Fremont tried to express the duality of the composition by creating a two accord composition of sparkling jasmine (which symbolizes femininity) and sleek woods (representing strength). The first accord, accord of jasmine, blends exotic notes of mandarin, tuberose, fresh lily, honeysuckle, dewy petals, Sambac jasmine and Chinese Sambac jasmine absolute. The sleek woods accord combines two types of patchouli, Madagascar vanilla, amber wood and soft musk.”

Image via TFS.

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