Featured Article: Senayan City Fashion Nation 2013 Opening Event




The annually held Senayan City Fashion Nation has reached its seventh edition this year and it’s bigger than ever! Last night, the opening event was held at the shopping centre’s atrium with a fashion show from Ari Seputra, Rusly Tjohnardi and Mel Ahyar. In the glamorous event, Senayan City also proudly announced that the prominent shopping centre will be the new home for Jakarta Fashion Week that will be held later this October.

Violinist Mayla Fayza serenading the guests as she opened the event in a Rusly Tjohnardi dress (she also closed the finale wearing a dress from Mel Ahyar) and riding the new Audi to the elegant black and gold stage. After she performed, the host of the evening, the ever lovely Nadya Hutagalung, come up and greets the excited guests wearing a gorgeous beaded strapless dress from Biyan. The top 3 finalists from the first cycle of Asia’s Next Top Model came to the stage afterwards to present The Style Maker Awards to model Paula Verhoeven, singer Andien, socialite Fitria Yusuf, and actor Rio Dewanto respectively as the recipient from each category.

Ari Seputra was the first designer to present the collection. Advina Ratnaningsih opened his fashion show in a sleeveless wrap dress with white hemline. The collection used the mostly the color of the season, black and white. Ari Seputra combined it with mullet shapes, loose yet edgy fittings and sporty details. Rusly Tjohnardi’s latest dresses and gown were mostly made out of tulle with his soft muted colors with a dash of blue, gold and green. Looks like that he was inspired by the Indian princess as the models strutting the catwalk (Antie Damayanti opened) in intricate headpiece that surprisingly fits the collection. Last but not least on the opening event of Fashion Nation we got Mel Ahyar. With her signature column silhouette, she managed to give interesting variety of long dresses with the used of fabrics including taffeta, sheer panels, textured fabrics, tulle and lace as soon as Sarah Azka walked the runway as first face.



We leave you with some of the runway images, special pics of Asia’s Next Top Model finalists and winner— the humble Stephanie Retuya from Philippines, the bubbly Kate Ma from Taiwan, the elegant Jessica Amornkuldilok from Thailand, and the leggy Sofia Wakabayashi from Japan (who’s represented by Perfect 10 Management in Jakarta)—and model off duty style with Ayu Faradilla and Dea Nabila. Browse through our Facebook fanpage for MORE exclusive images from the fabulous event!

The Seventh Edition of Fashion Nation will be held until April 21st 2013 at Senayan City, Jakarta, Indonesia.

Senayan City Fashion Nation 2013 campaign image courtesy of Sapto Djojokartiko.

Please do not reproduce any images without permission. The images are all courtesy of art8amby.






About art8amby

A good source for an Uber Cool Persona. View all posts by art8amby

5 responses to “Featured Article: Senayan City Fashion Nation 2013 Opening Event

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