Viktor & Rolf Spicebomb Fragrance 2011 Ad Campaign


The second men’s fragrance from Viktor & Rolf (the first one was Antidote in 2006), Spicebomb comes out in January 2012 as an explosive and extroverted oriental-woody and spicy composition. Perfumer Olivier Polge blended spices with sensual undertones, creating two diametrically opposed fragrant accords: 1. the addictive and fiery one and 2. the explosive and icy one. The fiery accord contains notes of chili, saffron, leather, tobacco and vetiver. The explosive one includes bergamot, grapefruit, elemi and pink pepper.

The campaign image featured top model Sean O’Pry with his signature gaze snapped by Inez van Lamsweerde & Vinoodh Matadin.

The hand grenade-like bottle was designed by Fabien Baron.

Image via VGL.

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