Iguatemi Brazil 2011 Ad Campaign









UPDATED OCTOBER 12th 2011: Added eight new campaign images of 45th Anniversary of Iguatemi photographed by Henrique Gendre and styled by Luis Fiod featuring Isabeli Fontana and Diego Fragoso. Images via Models.com

The largest chain of luxury shopping centers in Brazil, Iguatemi, is celebrating its 45th anniversary this year and appointed Annie Leibovitz to shot their campaign featuring model Isabeli Fontana, chef Alex Atala, artist Vik Muniz, Maria Luiza Whately, singer Bebel Gilberto, Georgina Brandolini, Paulo Borges, Luciana Curtis, Bianca Brandolini, and Luigi Tadini.

This Giovani Bianco-creative directed ad campaign is the first time for Iguatemi to commissioned an international photographer, and the first time Annie Leibovitz has created a campaign for a Brazilian company.

Image and details via Made In Brazil.

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